#AI search

'Google AI Mode replaces blue links with AI summaries in Australia, pushing sites to become cited sources; adapt with deeper content and authority to retain traffic.'

'AI-driven search summaries are cutting publishers off from clicks and ad revenue, pushing newsrooms to pursue licensing, proprietary AI, and diversified business models.'

Etsy is moving away from traditional TV advertising to focus on AI-powered search, aiming to better meet the needs of today’s search-savvy shoppers and improve product discovery.

Generative AI is reshaping search behavior and public relations strategies, requiring brands to focus on structured content, thought leadership, and AI visibility to stay relevant.

Google’s new AI Mode enhances search by combining generative AI with live web data, improving shopping, travel planning, and interactive research for U.S. users.